The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. We strive to use language that is clear and simple. Cloudflare Ray ID: 60eb108fb9cce4d4 This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. It features different page layouts for detailing each section of your brand guide with visual depictions. Naturally, the company's style guide is... 3. It's cool to see the... American Red Cross. Brand style guide examples and templates The two major pillars of your brand are its visual elements and editorial voice; combined, they create your brand personality. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. MailChimp takes it a step further by including “Helper Classes” which is essentially a cheat sheet for anyone looking to quickly and easily implement the brand assets on their own web page. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Source: Standards Manual. Are you looking for additional guidance to build out your brand elements? Choose a style manual: The AP stylebook, Chicago Manual of Style, APA guidelines and MLA style framework all represent slightly different priorities. • Subscribe to keep your fingers on the tech pulse. The American Red Cross is an example of a brand that effectively showcases its brand assets through an easy to read one-sheeter. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Expressive, fresh, and intentional — these guidelines are just … The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. Would you expect anything less from the iconic space program? 5. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. Wolf Circus Jewelry. The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. Some guides also speak to voice. Format: Most brand style guides are only accessible digitally. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Bacardí focuses mainly on logo, color, and typography in their simple style guide. Skype. This style guide example is created for a complex dashboard. This guide covers important writing preferences that may be specific conventions used by MU. Some guides also speak to voice. Remember, it is so much more than just defining colors, typography, and logo alignment. While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. Yelp. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. We strive to use language that is clear and simple. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. This type of problem can only be rectified with one solution: a brand style guide. NASA. Keep reading for more video style guide examples. 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