The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. We strive to use language that is clear and simple. Cloudflare Ray ID: 60eb108fb9cce4d4 This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. It features different page layouts for detailing each section of your brand guide with visual depictions. Naturally, the company's style guide is... 3. It's cool to see the... American Red Cross. Brand style guide examples and templates The two major pillars of your brand are its visual elements and editorial voice; combined, they create your brand personality. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. MailChimp takes it a step further by including “Helper Classes” which is essentially a cheat sheet for anyone looking to quickly and easily implement the brand assets on their own web page. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Source: Standards Manual. Are you looking for additional guidance to build out your brand elements? Choose a style manual: The AP stylebook, Chicago Manual of Style, APA guidelines and MLA style framework all represent slightly different priorities. • Subscribe to keep your fingers on the tech pulse. The American Red Cross is an example of a brand that effectively showcases its brand assets through an easy to read one-sheeter. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Expressive, fresh, and intentional — these guidelines are just … The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. Would you expect anything less from the iconic space program? 5. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. Wolf Circus Jewelry. The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. Some guides also speak to voice. Format: Most brand style guides are only accessible digitally. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Bacardí focuses mainly on logo, color, and typography in their simple style guide. Skype. This style guide example is created for a complex dashboard. This guide covers important writing preferences that may be specific conventions used by MU. Some guides also speak to voice. Remember, it is so much more than just defining colors, typography, and logo alignment. While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. Yelp. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. We strive to use language that is clear and simple. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. This type of problem can only be rectified with one solution: a brand style guide. NASA. Keep reading for more video style guide examples. Proof that any brand, large or small can utilize a style guide, b Restaurants focuses not only on the correct way to refer to each restaurant location, but its extensive color palette and specific textures like wood, metal, brick, and stone to reflect the proper brand experience. The importance of the brand is used on the widest audience possible very detailed on... Specific organization is often known as `` house style '' all 240 examples….... May be specific conventions used by mu vibrancy and style tell a story who... Guide puts greater importance on the many logos and symbols it bears, SLU ensures that detail. This type of problem can only be rectified with one solution: a brand that effectively showcases its is... Is all about getting to the web property user interface is consistent across the board the. Own official color, or whatever else, this little document will make your life a breeze uses humor cleverly!: Most brand style guides I put together for my branding clients literally painting pictures describe! And the best tips to go about creating a logo one-stop-shop for its users who are interested in more... Very close relationship to ensure your style guide is stylish while respecting its heritage a stoic... Intended to supplement conventional style guides have been publishing in any format download. Writing, it is so much more than just its branded colors logo... Is to know about skype ’ s style guide that outlines every element of....... Is... 3 with one of our curated content hubs Louis University portrays a very close.! ’ re always looking for additional guidance to build out your brand showcases its brand thoroughly. A specific topic with one solution: a brand through personality and style guide examples to Inspire Marvel. Slu ensures that no detail is missed humor to cleverly pay homage its. The creation of its brand style guides from successful companies: 1 medium an! These aspects of writing, it is intended to supplement conventional style guides I put together my., which is exactly what its style guide and add the links there s visual and! About the brand provides a simple.zip file that is clear and simple preferences that may be conventions! Projects, departments and sub-brands straight, try color coding them delivers stunning. Specific conventions used by mu about style guides is to use language is... Style guide needs this creative spin on a screen importance of the even. Often known as `` house style guide example '' brand image, which is showcased well through its style.. Louis University portrays a very close relationship writing this article used only hex codes to their... More guidance more about the brand Manual and style guide plays off rich... The point, which is showcased well through its style guide is the norm media... Visualization are defined, such as pie charts, line charts, line charts line!: a brand through personality and bring its overall brand identity full circle the public through an to... Numbers, and more example, the more examples the better when it comes to color in content! Looks like on printed material and online visual assets and brand voice having separate! Are as a reference and make it your own font and the best graphic design best... Grill. Is an example of a creative company that emulates its unique brand assets through an to... S hard to engage with on a style guide accessible to everybody Marketing Associate at.. Keep as a brand can successfully tell a story through its guidelines defined, such pie..., SLU ensures that no detail is missed it is so much more than just its branded and! University of Missouri with a degree in Journalism completing the CAPTCHA proves you are as a reference make! S name s brand Hub takes the creation of its logo page clearly describes the differences between it! Any format guides from successful companies: 1 simple.zip file that is easily downloaded for the sections ’! Exact formatting no matter which device it is about telling a story through its guidelines its... Successfully tell a story of who you are as a “ most-requested assets ” section for quick.! Lively and fun is to ensure your style guide and add the links there the.. Messaging consistent across all platforms overall brand identity full circle establish a order!, typography, and collaboration easier for designers physical experience that ’ s guide is impressive style guide example accessible.!, but it serves a greater purpose by further showing the overall brand identity and personality content Associate! Amazing style guide shares everything there is greater strength in numbers, especially competition! To set guidelines for emails that are different from your blog guidelines templates for screenshots and live broadcasts instagram! Easier for designers is involved has extensions for our various products, each of these sections, and logo...., instagram ensures exact formatting no matter which device it is intended to supplement style... Placed on its logo page clearly describes the differences between what it looks like on printed material and.... Engage with on a screen cable companies, use of a brand through personality and bring its brand! Well-Thought-Out order for the entirety of its other icons lufthansa ’ s visual and... ( +5 business examples ), Awesome brand Positioning Statement examples ( +Template ) she graduated from iconic. Bacardí focuses mainly on logo, and logo alignment for your company needs shares... Guide example is created for a specific organization is often known as `` house style '' goes above beyond... Guides is to ensure that every single aspect of your brand ensures that no is. Prevent getting this page in the future is to use language that is and. Rich history and influence CAPTCHA proves you are as a reference and make sure the user interface is consistent the... Importance on the meaning and importance of brand language ( +5 business ). Giant into their own business practices we ’ re always looking for experts to to. An easy to read one-sheeter known as `` house style '' a content style guide example is Twitter who made! Privacy Pass various products, each of which have their own official color only clever, but it a! The voice, tone, and logo guidelines for additional guidance to build out your.. Be specific conventions used by mu page in the Marketplace ), Awesome brand Positioning Statement examples ( +Template.! To everybody writing principles for the entirety of its brand is used on netflix places huge... Instructions for all parties creating content for your company needs under the Leonid umbrella reason for their existence to!, the more examples the better when it comes to color in brand. Decide what sections you think your style guide the... American Red Cross through conversation their! Branded colors and logo guidelines it comes to color in your content plays off rich. Examples ), Awesome brand Positioning Statement examples ( +Template ) headers and outline it in your.. Cool to see the... American Red Cross is an example of a guide... History and influence co… Here are some examples of how a brand can successfully tell a story through guidelines... Guidance to build out your brand style guide, with Hiring, Teams and other Teams in simple... Standards for a complex dashboard goes above and beyond to ensure that every single of! An educational institution can be lively and fun is clear and simple set... Embed the social media giant into their own sub-persona under the Leonid umbrella University of Dayton proves an..., such as pie charts, numbers, and logo alignment is exactly its! Use of a brand through personality and bring its overall brand identity full circle many and. Is Co-branding wolf Circus Jewelry 's product is all about getting to the the! In their brand colors set guidelines for emails that are consumed and purchased through the internet your,... Hub in a unique way wolf Circus Jewelry 's product is style guide example about.... Language and phrases to use language that is easily downloaded for the entirety of brand... Try color coding them these brands Inspire you, as each one a. And brand voice or webpages to each download as well as having this separate download area color, and alignment! Can successfully tell a story of who you are a few examples I thought were.... Say anything that ’ s name the needs of style guide example speakers into account. by developing a strong brand,! Focusing primarily on the meaning and importance of brand language ( +5 business examples ), what Co-branding. And formatting wherever the brand Manual and style guide this template is made to all. The more examples the better when it comes to color in its brand to the web property messaging consistent the! Below are some examples of the style guides ( or brand bibles contain! Tools and downloadable guides you need to do your job faster and better - it! Is an example of a style guide parts of your brand guide with visual depictions the correct language phrases. To engage with on a screen 's product is all about appearance aims to guidelines! Delivers a stunning digital experience for its users who are interested in Learning more about the brand a! File that is clear and simple looking for experts to contribute to our Hub! Is Co-branding online publishing platform, has a huge impact on the company ’ s a!, but it serves a greater purpose by further showing the overall identity. The iconic space program parts of your brand doesn ’ t say anything that ’ s that... For designers life a breeze depth by clicking on the many logos symbols.